I'm a UX Leader,
Product Designer
& Design Thinker.

I’m Anand Karn, a hands-on product design leader based in India, shaping intuitive, high-impact digital experiences for fast-growing product teams.

See Work
Karn Anand Profile Image

“Anand’s UX improvements drove almost a 15% lift in our player conversion.

G. Krishnan, VP-Product, Gameskraft

FEATURED WORK

A look inside my decision-making process.

*few case-study may not be available publicly due to confidentiality agreement. I'd be happy to share those in-person meetings.
User interface dashboard and user management screens showing user lists, statistics, and navigation menus on a dark background with R1 logo.
SaaS Enterprise
2025
Workflow Transformation: AI-Enabled UX Improvement for RCM Efficiency

Redesigned follow-up workflows to improve efficiency and enhance user satisfaction across multiple user types.

AI
Legacy to Modernization
Health-tech
Design Strategy
Smartphone screens displaying an insurance aggregator app with options for term life, health, car, travel, home, and two-wheeler insurance.
B2C - Fintech
2021
PolicyBazaar 2.0: Moving from "Information Overload" to "Actionable InsurTech

Transforming the PolicyBazaar app from a support tool into a primary revenue engine. The project drove an 18% increase in conversions and retention.

Mobile Design
Design System
Product Strategy
Screen displays of Gartner website pages showing IT conference details, expert inquiry, and articles on technology and business topics.
B2B SaaS
2024
The Engagement Shift: How UX Psychology Boosted Reading Depth

Behaviour-led, data-driven UX that increased session time by 32% and significantly improved DPV.

Personalization
User Psychology
Engagement Strategy
Gaming
2022
WIP
Cultivating Trust: A User-Centric Redesign of Game Participation Flow

By embedding trust-building elements into the participation flow, we transformed a high-friction drop-off point into a driver for long-term engagement.

Real-Money Games
Design System
Leadership & Execution
Fintech-B2B
2020
WIP
From Abstract to Actionable: Designing a Vendor Financing MVP from Scratch

Navigating high ambiguity to build a foundational fintech product. Translated complex stakeholder discussions into a seamless mobile experience for MSMEs.

Real-Money Games
Design System
Leadership & Execution

TRUSTED BY LEADING BRANDS

Logos of companies including Airtel, Gartner, Gameskraft, Roadzen, PolicyBazaar, Xuriti, and Mxon Technologies.

Deep-dive into my product thinking, schedule a call with me.

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KARN ANAND